Walmart is rewriting the holiday shopping playbook—not with fireworks or flashing lights, but with deep discounts, early access, and a month-long sales blitz that starts Black Friday deals two weeks before Thanksgiving. On October 27, 2025, the Walmart Inc. headquarters in Bentonville, Arkansas unveiled its 2025 Black Friday Deals Events, kicking off November 14 and running through November 30. This isn’t just an extension of Black Friday. It’s a full-scale retail campaign designed to lock in holiday spending before consumers even think about turkey leftovers.
From One Day to One Month
For years, Black Friday meant a single day of chaos—lines snaking around stores, doorbusters sold out in minutes, and shoppers racing for the best deals. But Walmart’s 2025 strategy flips the script. Instead of cramming everything into one Friday, the company is spreading savings across 17 days. The first wave begins November 14 with online-only deals. Then, from November 25 to 27, the sales stay digital. Finally, November 28 through 30, everything opens up to both online and in-store shoppers. It’s a deliberate move to reduce crowding, extend revenue windows, and give customers breathing room.
And if you’re a Walmart+ member? You get a head start. Five hours before the public, at 7:00 p.m. Eastern Time on November 13, 24, and 30, you can snag deals early. That’s not a perk—it’s a loyalty trap in the best way possible. With fuel discounts, free shipping, and now early access to holiday savings, Walmart+ is becoming less of an add-on and more of a necessity for budget-conscious families.
What’s on Sale? The Big Names and the Bargains
Walmart didn’t hold back on the brands. Apple AirPods, Dyson vacuums, LEGO sets, Delonghi coffee makers, and even Barbie dolls are all part of the lineup. But the real headline? A 98-inch TCL QLED 4K TV slashed from $1,798 to $998. That’s an $800 discount—enough to buy a whole new living room set.
Then there are the under-$20 deals. Thousands of them. From Crocs to La Roche Posay skincare to Levi’s jeans, Walmart’s announcement promises affordability across categories. One item listed on Walmart.com dropped from $569.98 to $58.99—a 90% off sale that’s hard to ignore. Another item sits at $112.47, likely a mid-tier electronics bundle. Business Insider confirmed PlayStation 5 consoles and Crocs are among the top performers, aligning with Walmart’s focus on high-demand, mass-market items.
WhoKnewVille? The Mystery Behind the Magic
Here’s the odd twist: Walmart’s press release mentions “WhoKnewVille”—a term that doesn’t appear anywhere else in public records, social media, or retail databases. Was it a typo? A placeholder? A secret AR experience tied to the app? The company didn’t clarify. It’s oddly poetic, though. “Who knew” captures the spirit of Black Friday: surprise savings, unexpected finds, the thrill of the hunt. Maybe it’s intentional branding—a whimsical nod to the consumer’s emotional journey. Or maybe it’s an internal codename that slipped through. Either way, it’s the one thing no one else is talking about… and that’s what makes it memorable.
Why This Matters Beyond the Deals
Walmart isn’t just selling TVs and toys. It’s selling peace of mind. In a time when inflation still nips at household budgets, and consumers are more price-sensitive than ever, Walmart’s message is clear: we’ve got you. The reference to the “Thanksgiving Meal Basket” initiative—a program offering discounted holiday groceries—isn’t just marketing fluff. It’s part of a broader strategy to position Walmart as the anchor of the entire holiday season, not just the shopping day.
This isn’t about beating Amazon or Target. It’s about owning the emotional space. When families say, “Let’s go to Walmart for Christmas,” they’re not just talking about price. They’re talking about reliability. Convenience. Trust. And with early access, extended timelines, and deep discounts across electronics, beauty, and home goods, Walmart is making it easier than ever to check off the whole list without breaking the bank.
What’s Next? The Retail Ripple Effect
Other retailers will respond. Target, Best Buy, Kohl’s—they’ll all extend their sales. Maybe they’ll launch “Black November” too. But Walmart’s advantage? Scale. 4,700 U.S. stores. 160 million weekly customers. A membership program with over 30 million subscribers. This isn’t a sales event. It’s a logistical marvel.
And if the trend continues, we may soon see Black Friday become a relic. The real holiday shopping season? It starts in mid-November. And Walmart just defined it.
Frequently Asked Questions
When do Walmart’s 2025 Black Friday deals start for non-members?
Non-Walmart+ members can start shopping online on November 14, 2025, with deals expanding to in-store on November 28. The biggest discounts on electronics and big-ticket items drop on November 25, and the final wave runs through November 30. Early access is exclusive to Walmart+ members only.
Which products are expected to sell out fastest?
Based on past trends and Walmart’s 2025 highlights, PlayStation 5 consoles, Dyson vacuums, LEGO sets, and the 98-inch TCL TV are likely to disappear within minutes of going live. Even the under-$20 items—like Crocs and beauty kits—are expected to fly off shelves due to their high volume and broad appeal.
Is Walmart’s Black Friday event really longer than ever before?
Yes. Historically, Walmart’s Black Friday sales lasted 24–48 hours. In 2024, they stretched to 10 days. This year, with a 17-day window from November 14 to 30, it’s the longest and most structured holiday sale in the company’s history—designed to flatten demand spikes and boost online sales.
What’s the significance of the ‘Thanksgiving Meal Basket’ reference?
The Thanksgiving Meal Basket is a Walmart initiative offering discounted turkeys, sides, and desserts ahead of the holiday. By tying it to Black Friday, Walmart is positioning itself as the one-stop shop for the entire season—food, gifts, decor, and electronics—reinforcing its role as a value leader beyond just price cuts.
How does Walmart+ compare to Amazon Prime for holiday shopping?
Walmart+ offers early access to Black Friday deals, free shipping, and fuel discounts at partner stations—ideal for families who shop locally and drive often. Amazon Prime has faster delivery and streaming perks, but Walmart+ wins on in-store integration and price-focused savings. For holiday shoppers prioritizing savings over speed, Walmart+ is becoming the smarter choice.
What’s WhoKnewVille, and is it real?
WhoKnewVille appears only in Walmart’s October 27 press release with no further explanation. It’s likely either a creative codename for the campaign’s theme or an internal placeholder that slipped into the public release. While not a real place, the phrase captures the surprise-and-delight essence of holiday shopping—and may be used in future marketing.
