Photography plays a major role in the tourism industry by providing visual evidence of a destination. It is used to attract potential tourists, to inform them of what to expect and to document the experience of their visit. It is an important tool for marketing, promotion, and advertising. Photos can be used to create an inviting atmosphere, to show off the beauty of a place, and to tell a story of the destination. Photography can also be used to create memories and to inform potential customers of the attractions and activities available. Photography is an essential part of the tourism industry and is used to help create a lasting impression of a destination.