Africa Focuses on Tourism
Tourism in Africa has increased greatly in the last ten years. Tourism boards in Uganda, Kenya, Tanzania and Rwanda are working hard to keep up with the demand, and make sure that every tourist has a wonderful experience.
Mountain Gorilla by Steve Vance
In particular, Uganda’s tourism industry has really accepted the challenge. WIth tourists clambering to visit the country, especially for its mountain gorilla treks, Uganda has had to increase its attention to the needs of tourists, while still preserving their natural and cultural heritage.
Still, tourism is a very competitive industry, which requires enormous investment in showcasing the products, enhancing visibility of the country in the tourism and travel markets, as well as providing assurance to visitors about the safety of the destinations. These are expensive undertakings, which require huge budgets for marketing and promotion.
In East Africa, the most popular destinations are Uganda, for the aforementioned mountain gorillas, Kenya and Tanzania, which are known for wildlife migrations and mountain climbing, and Rwanda, also for mountain gorillas. Each of these countries spends a great deal on marketing and promotion but Uganda may be leading the pack in terms of its commitment to promoting tourism.
Several training institutes has recently become popular, and are graduating well educated individuals who then join the work force. Crested Crane Hotel and Tourism Training Institute Jinja, Makerere University and many other institutions can count tourism courses as one of the most popular courses of study.
As you can see, Uganda, and other countries in Africa are focusing on each and every aspect of tourism in their regions. Rest assured that your next visit to Africa will be a great one.
